The Destination

Writing online content with the goal of earning money is very fickle.

I have researched search engine optimization (SEO) techniques for Google and implemented it on the sites I write for, but Google keeps changing their algorithms. I'd argue that Google updating and changing their algorithms is a good thing because it allows users to retrieve relevant and quality content faster, but it makes things a little difficult for content writers and website designers who base their income on SEO.

According to this article, in order to optimize Google rankings, content creators and website designers must focus on the following:

• Design for Engagement and User Experience
• Spelling and Grammar are Important
• Focus on Content Quality
• Avoid Too Many Ads
• Avoid Duplicate Content
• Less is More
• Ensure High-Quality Code

Excellent advice for all who create and re-design websites for SEO. However, I write for sites that have their own design and other aspects of their site that I cannot control. Thus, when Google changes their algorithms, I just have to cross my fingers.

Well, last month, this affected me a lot. My income went down 75% on the sites I write for. It happened previously in the summer of 2010. I do not depend on the money I make from web content writing as much as other people, but it's enough to make me second guess whether or not this is a reliable income at all. I question whether it's even worth the time to write for other sites anymore. I will continue to do so when it moves me, but I think my efforts are better spent elsewhere.

I enjoy blogging and will continue to blog about my writing adventures frequently. Where and when I choose to publish articles online is still up in the air. 

Right now I am focusing my efforts on looking for salaried employment whether it be in the field of writing, education or some other promising prospect. I'm becoming quite restless without a job and a steady income.

I will continue to do what makes me happy and conduct my affairs, personally and professionally, in the same way. 

I haven't forgotten about the importance of the journey and the destination.

"Everyday is a winding road,

I get a little bit closer.

Everyday is a faded sign,

I get a little bit closer to feeling fine . . ."

- Sheryl Crow